Unlock Comprehensive Consumer Insights
BrightStream is powered by a world class proprietary data platform. Curated from leading publishers, weekly surveys, retail receipt tracking, and location data, BrightStream has one of the industry’s most comprehensive audit of the US consumer, including their preferences, intentions, attitudes, and behaviors.
Types of segments:
• Behaviors
• Intentions
• Need states
• Sentiments
• Psychographics
• Product/service ownership
• Product/service experience
• Other general attitudes
Verticals:
• Financial Services
• Healthcare
• Consumer Products
• Lifestyle/Attitudes
• Technology
• Telco
• Travel/Hospitality
• Automotive
Better Audience Targeting, Higher CPMs
An industry leading custom methodology enables advertisers to efficiently onboard proprietary segments to the platform for needs that can’t be fulfilled by this pre-built taxonomy.
BrightStream’s taxonomy is integrated directly with our inventory, enabling publishers to gain insight on their audiences and generate higher CPM’s, and advertisers to target with tremendous efficiency and highly competitive rates.
