Blog
Research, product updates and points of view from the team building BrightStream.
The New American Consumer: Why Multicultural Audiences Are the Growth Market Brands Can No Longer Overlook
Hispanic, Black, and Asian American consumers are driving U.S. population and spending growth, yet the advertising industry still underinvests in reaching them. FOR ADVERTISERS ·…
Why Rewarded Video and Playable Interstitials Deserve a Bigger Role in Your Media Plan
How opt-in attention and interactive creative can add a new layer of engagement and insight to in-app advertising. FOR ADVERTISERS · BRIGHT MOUNTAIN Not every…
Monetization Beyond the Open Auction: What Curated Demand Does for Yield
How a curated demand path lifts CPMs and fill versus dumping inventory into the open market. FOR PUBLISHERS & ADVERTISERS · BRIGHT MOUNTAIN The open…